Durian. Beauty-tech company Social Bella Indonesia (Social Bella) has launched a collaboration with leading online shopping platform Lazada. ‘Edit by Sociolla’ will give beauty enthusiasts access to all products registered at and approved by the Drug and Food Control Agency (BPOM), the company said in a statement on Tuesday.
Social Bella is known for their previous projects including beauty e-commerce Sociolla and beauty review platform SOCO.
“Lazada is a leading eCommerce in the Southeast Asia region that can be the best partner for us. This collaboration is carried out not only to expand the reach of certified beauty products in the Indonesian market, but also to introduce more innovative ways to share product review contents on SOCO to a wider audience outside our ecosystem,” Co-Founder and Chief Marketing Officer of Social Bella, Chrisanti Indiana said.
Six beauty products from Korea, Japan, Australia and Taiwan will be available at Edit by Sociolla on Lazada platform in the first stage.
“As (the beauty enthusiasts’) standard of living rises, product quality, shopping experience, and product recommendations become more important. This is why we are very pleased to be able to partner with Social Bella through Edit by Sociolla. Together with Sociolla, we can enhance the shopping experience and consumer engagement by offering high quality beauty products that are approved by BPOM and have trusted product reviews,” Chief Marketing Officer of Lazada Indonesia, Monika Rudijono said.
Chrisanti also added that the partnership will strengthen Social Bella and Lazada’s position in the eCommerce industry, particularly in the beauty category.